Titan can be credited with bringing out the paradigm shift in the Indian watch market. It brought innovative quartz technology and styling of international standards. The company also owned two of India's most renowned brands, ‘Titan’ and ‘Tanishq’.
In 1984, a joint-venture between Tata Group and Tamil Nadu Industrial Development Corporation, laid the foundation for Titan industries. In 1986, the company’s Titan Quartz watches came into the Indian market and practically transformed the Indian watch market where HMT (Hindustan Machine Tools) and Allwyn (Hyderabad Allwyn Limited) were the dominant players..
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